Connecting fashion and technology at fashion shows
Littlewoods Ireland wanted a showstopping experience at their Autumn Winter 2017 press show. To inspire bloggers, media and guests to post about the event, Littlewoods Ireland knew they’d have to bring a truly innovative experience to the show.
Connector created an inventive alternative to the typical ‘Outfit Of The Day’ picture where guests could get a 360° video of their outfit. By standing on a podium with a rotating camera arm, users became the centre of attention at the event. Plus they could connect their own phone and capture a seamless breathtaking video, creating the ultimate shareable red carpet experience!
The 360° Fashion Cam was a huge success and the campaign achieved 16,092 post engagements and 1.4 million potential impressions with the hashtag #VbyVeryAW17