Digital Product: Huawei x Secret Cinema

To celebrate the 10th anniversary of Secret Cinema, Huawei and EE partnered to promote the  Huawei P20 Pro, the world’s first AI Camera, for the Blade Runner immersive experience.

Connector joined the mission to incorporate the Huawei P20 Pro into the story. In the film, AI is portrayed in the shape of replicants, who are virtually identical to adult humans but have superior strength, speed, agility, resilience, and intelligence.

We developed a bespoke app that allowed actors to engage with guests at the event using the handset’s camera to check if they were replicants or humans. This activity impacted over 50,000 people during the show and created opportunities to showcase the P20 Pro’s beautiful design.