Social Content: Benecol

Benecol, best known as a cholesterol lowering brand has been a supermarket regular since 1995. Nearly two decades later and their range has grown to include spreads, yogurts & yogurt drinks trusted by millions around the world for their delicious, convenient and proven way to lower cholesterol.

Benecol needed a way to connect to their customers on social media and came to Connector to develop a social media strategy and content to accompany it. Connector established content pillars and talking points relevant to Benecol’s target audience and used them to create engaging and informative social content across three markets.

Our success with Benecol Ireland during three years led to content creation work in the UK, Poland and France