Experience Design:FreeBuds 3

How do you celebrate the launch of the best noise-cancelling wireless headphones when you only have a week to make it happen?

You throw an amazing party with a very special guest, Gavin James, the Irish sensation with over 1 billion streams to bring you the best of music, unplugged.

We designed a social competition on Huawei’s social channels where over 3,000 people competed for a golden ticket to the event.

We rebranded one of Dublin’s most iconic music venues to create a unique atmosphere, demonstrate the product range and reinforce the brand and brought to life the key features in an accessible way for a non-tech audience owning the “wireless earbuds” conversation before competitors.

Huawei’s social channels reached over 1.7 million people and over 70 influencers with a combined reach of over 2.4 million followers attended.