Cpl Employer Branding
Creating a magical campaign to engage employees
Cpl is an Irish company with annual revenues in excess of €500m. They hired us to reveal Cpl Integrated Services new branding and bring it close to employees’ hearts, re-energise people and craft a strong brand for new business connections.
Cpl Integrated Services is the hidden secret to the success of many companies, providing talent solutions and managed services. The re-brand was a time to celebrate the team who makes this possible.
More than just a company full of talented people, the Cpl IS team has a supernatural ability so they could even be described as magicians. Using this idea as a foundation, Connector crafted magic inspired icebreakers, set design, photo experiences, branded gifts and more to make the new brand positioning exciting and memorable.