Cpl Employer Branding

Creating a magical campaign to engage employees

Cpl is an Irish company with annual revenues in excess of €500m.  They hired us to reveal Cpl Integrated Services new branding and bring it close to employees’ hearts, re-energise people and craft a strong brand for new business connections. 


Cpl Integrated Services is the hidden secret to the success of many companies, providing talent solutions and managed services. The re-brand was a time to celebrate the team who makes this possible.


More than just a company full of talented people, the Cpl IS team has a supernatural ability so they could even be described as magicians. Using this idea as a foundation, Connector crafted magic inspired icebreakers, set design, photo experiences, branded gifts and more to make the new brand positioning exciting and memorable. 

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