Campaigns: All Points East

Huawei invited Connector to support their debut in the UK festival scene by providing the technology for its first major festival activation at All Points East.

Huawei wanted to highlight the photography capability of its handsets with an experience designed to showcase the two key functions: the ability to take images in low light and the zoom technology. 

Connector developed a web app in three days that allowed roaming promo staff to capture attendees’ best moments, confirm consent and share the results via SMS.  

In a simple three-step format, Huawei engaged over 7,000 people in a competition to get access to the exclusive Huawei viewing tower, capturing over 30,000 snaps.