Campaign: Make A Wish
An ancient Japanese legend promises that the gods will grant anyone who folds a thousand origami cranes a wish.
At the Taste of Dublin 2015, Sony brought the legend to life. We asked our social media followers to leave their wish in the comment sections and we created a real-life tree at the Sony area in Taste of Dublin filled with people's wishes.
We reached 300,000 people and made two winners’ wishes come true by gifting them a Sony Xperia Z3.