Campaigns: Castlepalooza Build Your Kingdom

Castlepalooza is an annual independent Irish Music & Arts Festival that attracts up to 5,000 patrons for a weekend full of magic, merriment and madness.

To activate Sony Mobile's partnership with Vodafone, we invited people to use a social app to build their virtual kingdom for a chance of winning five tickets to the wooded wonderland.

By using the app, people created conversational assets and tagged their friends. With no paid investment, the app garnered 500,000 impressions from the shares of over 3,500 people in one week and hundreds of mind-blowing memories at Castlepalooza!