Irish Tatler Woman of the Year Awards 2017 & 2018 –

Connector let guests step into the cover shot at the Tatler Woman of the year awards!

The Irish Tatler Women of the Year Awards celebrates the extraordinary achievements of Ireland’s most inspiring women.

Connector created a photo-activation at the 2017 Woman of the Year Awards which was sponsored by Huawei. We managed a similar activation for the 2018 Woman of the Year Awards, except we customised the box to suit the launch of the newest Huawei phone, the P20 Twilight.

Guests were encouraged to step into the cover of Irish Tatler and take their own cover photo!
They were then able to share their photo on Instagram using #HuaweiTatler. The hashtag printer enabled people to get a printed version of their photo after they had shared it.

Huawei received incredible results from social posts, reaching 2.2 million people on Twitter and 1.65 million people on Instagram. we earned a 98% share of voice among sponsors on Twitter.

#HuaweiTatler saw a total of 158 posts uploaded on Instagram this year and 30 Instagram Stories resulting over €65,800 in earned media.