CONNECTOR Studio

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Huawei Shot Perfectly

Connector show the public how to capture the perfect shot with Huawei

We challenged influencers to recreate their best/most popular photo with the Huawei P20 series handsets. Then the influencers posted the old and new photos together on their social channels, in a carousel where followers could then swipe to see the difference between the different phones. Our goal was to prove to KOLs and their followers that the P20 has a better camera than the competitors, thus winning them over.

We reached over 2.4 million people with the Huawei Shot Perfectly campaign, with over 100,000 people engaging on Huawei related content from their favourite online personalities. This resulted in an earned media value of over €139,000 so the campaign was a winner on many levels.