how we work
We map behaviour — the manifestation of culture in the way people interact with the world around them to find entry points into the worlds of their consumers, stay on top of emerging trends, and maintain customer-centricity.
We map how the idea can be amplified by those who come in contact with it turning people into media, engaging influencers and using paid media to achieve word-of-mouth at scale.
The Connector Culture Deck
Explore how unique Connector culture is, discover our values, mission, vision and ways of working.