Connector team up with mytaxi and Aware!
Connector teamed up with mytaxi and Aware for the Drives of Change campaign.
We created this campaign based on a simple insight – taxi drivers love to talk.
1 in 10 people in Ireland will be affected by depression. Sometimes starting the conversation is all it takes.
In an effort to remove the stigma and get Ireland talking about mental health, we connected Aware and mytaxi. Aware delivered workshops to mytaxi drivers in Dublin to help them become mental health advocates!
We created a video documenting the workshops and interviewing some of the taxi drivers on their thoughts and experiences with mental health.
We achieved some amazing results including over 400,000 views in less than a week.
Check out our case study below!