Connector is absolutely delighted to have received three award nominations in the Content Marketing Awards for the work done with (…)
Connector is absolutely delighted to have received three award nominations in the Content Marketing Awards for the work done with Volkswagen on the 2017 VW Snapshot campaign.
The Volkswagen Snapshot campaign was an Instagram-based competition, powered by The Snapys. Instagram users were invited to submit photographs across four available categories; ‘Abstract’, ‘Roadtrip’, ‘Technology’ and ‘Volkswagen’ using the hashtag #VWSnapshot with the relevant category hashtag.
There were some great prizes up for grabs including cameras, smartwatches and for the overall winner, a weekend trip to Berlin. On top of that, 12 lucky entrants were selected as the ‘Volkswagen Favourites’. These 12 winners were brought to Wolfsburg to visit the home of Volkswagen. In total, Overall, the campaign results were outstanding. VW Snapshot achieved 1.4 million reach, 7.7 million impressions, over ¼ of a million likes on VW Snapshot and more than five thousand photos entered using the #VWSnapshot hashtag. Volkswagen Ireland’s Instagram follower count shot up by just under two thousand followers, while its competitors’ stagnated. During the campaign, Volkswagen achieved 50.8% Share of Voice.
We used the 12 Volkswagen favourite images to create the 2018 Volkswagen Snapshot Calendar. All proceeds from the sale of the calendar went to Pieta House.
Check our our full case study here: https://www.youtube.com/watch?v=RJKqTjTJ308
The winners of the inaugural Irish Content Marketing Awards will be announced at the black tie gala awards ceremony and dinner at the Ballsbridge Hotel, Dublin, on Thursday, September 20th.
The Volkswagen Snapshot 2018 competition has now kicked off for a second year! There are five categories; Design, Light, Technology, Road Trip and Volkswagen. There are an incredible array of prizes up for grabs, from drones to photography equipment to a fully expensed weekend trip to Barcelona! Find out more about how to enter, the prizes and the categories here.