Connector are delighted to announce that we’ve been nominated for an APMC Star Award!
Connector is delighted to announce that we’ve been nominated for an APMC Star Award!
Connector has been shortlisted under the ‘Best Use of Digital, including app, Mobile Website and Social Media’ category for our ‘From Snap to Shoot’ campaign with Huawei Technologies Irl.
In Summer 2016, we created the ‘From Snap to Shoot’ campaign to promote the Huawei P9 and its mission to reinvent smartphone photography. With over 800,000 users in Ireland, Instagram was the perfect community channel to build a platform and campaign around.
We used The Snapys to connect with Irish consumers passionate about photography and create a competition to identify the best new photographers in Ireland across 20 categories such as Ireland, food, travel, pets and more.
We received 35,966 photo entries for the awards using the hashtag #huaweisnapys and generated 2 million interactions with that hashtag on Instagram. On the awards night over 500 creators, influencers and media attended the stunning Mansion House and 80,000+ people watched online via our top Irish snapchatters.
Congrats to our team members and client, Huawei, for all their hard work and dedication to this campaign. The awards will be held on April the 7th and we can’t wait to see the results!