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Connector has its say on influencers and the ASAI

Connector has its say on influencers and the ASAI

In last weekend’s edition of The Sunday Times, Connector’s Digital Account Manager, Mei Ling Tong, was interviewed about her opinion (…)

In last weekend’s edition of The Sunday Times, Connector’s Digital Account Manager, Mei Ling Tong, was interviewed about her opinion on the recent ASAI complaint about the use of post-production tools in social influencer content.

Recently finished a marketing degree in DIT, Mei Ling’s main area of study was on self-presentation strategies and conspicuous consumption patterns among Irish fashion bloggers. Mei Ling now helps strategise and manage all of Connector’s influencer campaigns.

Mei Ling discussed the transition of blogging becoming a business rather than a hobby and what motivates influencers to curate their content. For her dissertation, Mei Ling carried out extensive, qualitative research into the motivations of Irish influencers and found that many influencers use filters and post-production tools as a way to digitally manage their identity and as a form of self-preservation.

Read the full article here.

For more information on Connector and influencer marketing please contact meiling@connector.ie

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