Sony wanted to engage with the musical festival attendees and position Sony as young, creative, and generous by giving away 28 free tickets.
We created an instant win competition to generate new fans while keeping the existing fans engaged. We created a Facebook app which invited users to “knock on the Castle Door” and try to get in! If they where lucky they could win one ticket for the festival.
In just one week our campaign increased Sony’s fan base by more than 10% and we got more than 800 organic interactions.