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Allianz GAA – Brand Research
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Allianz GAA – Brand Research

Brief Client wanted to evaluate their GAA sponsorship performance. Solution We analysed ten of thousands of online conversations with millions (…)

Brief

Client wanted to evaluate their GAA sponsorship performance.

Solution

We analysed ten of thousands of online conversations with millions of views and estimated the media value which we benchmarked against a similar sporting sponsorship.

The Results

We evaluated the Allianz GAA performance year on year based on our historical research and made recommendations for the future.

Client

Allianz

Year

2015

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