Here at Connector we know 2015 will be another fast-moving year in terms of evolving consumer behaviour. Is your business ready to evolve with consumer needs, desires and expectations? Assessing consumer trends makes it easier to breakdown the wide array of information available out there to ensure your marketing strategy is fresh, innovative and effective. We want to help you find great opportunities, create excellent and innovative ideas and help bring these to life in an efficient and exciting way. The top strategists at Connector have revised a list of must-reads in order to share with you insights from industry leaders to help you increase your relevance at scale and ROI. Happy reading!
1. General Trends
Is your company ready for the year to come? We Are Social have published an all-inclusive report about internet. social media and mobile usage techniques for 2015 that predicts we will see further growth and progress in all things digital. The report breaks down the information for over 240 countries on all the digital platforms and includes information on other relevant topics such as online shopping.
2. General Trends Disruptive technology trends
Brian Solis provides 25 disruptive trends covering topics such as messaging apps taking over as the new social media, political battles moving towards the internet, issues with privacy and big data, and other surprising twists possibly to come. What stopping you from making the next ripple in the industry?
3. 60 Content Predictions for 2015
How is your content market plan shaping up? Feel it could be more effective? In this report 60 content marketing thought leaders give their best content predictions for 2015. Insights include ideas such as getting participants to cooperate, how focus should shift to content management, and the upcoming move towards mobile-first (making mobile the priority and seeing other platforms follow).
4. Collaboration Trends
Want to build the perfect team in 2015? This report looks at collaboration trends that will impact on your team this coming year. Some points are extensions of current trends that you will be familiar with while some ideas might surprise you. Insights include the move towards mobile devices, growing importance of social collaboration tools, and users helping users.