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4 Big Social & Mobile Trends in 2015 you should have tried by now

Here at Connector we know 2015 will be another fast-moving year in terms of evolving consumer behaviour. Is your business ready to evolve with consumer needs, desires and expectations? Assessing consumer trends makes it easier to breakdown the wide array of information available out there to ensure your marketing strategy is fresh, innovative and effective. We want to help you find great opportunities, create excellent and innovative ideas and help bring these to life in an efficient and exciting way. The top strategists at Connector have revised a list of must-reads in order to share with you insights from industry leaders to help you increase your relevance at scale and ROI. Happy reading!

1. General Trends

Is your company ready for the year to come? We Are Social have published an all-inclusive report about internet. social media and mobile usage techniques for 2015 that predicts we will see further growth and progress in all things digital. The report breaks down the information for over 240 countries on all the digital platforms and includes information on other relevant topics such as online shopping.

2. General Trends Disruptive technology trends

Brian Solis provides 25 disruptive trends covering topics such as messaging apps taking over as the new social media, political battles moving towards the internet, issues with privacy and big data, and other surprising twists possibly to come. What stopping you from making the next ripple in the industry?

3. 60 Content Predictions for 2015

How is your content market plan shaping up? Feel it could be more effective? In this report 60 content marketing thought leaders give their best content predictions for 2015. Insights include ideas such as getting participants to cooperate, how focus should shift to content management, and the upcoming move towards mobile-first (making mobile the priority and seeing other platforms follow).

4. Collaboration Trends

 

Want to build the perfect team in 2015? This report looks at collaboration trends that will impact on your team this coming year. Some points are extensions of current trends that you will be familiar with while some ideas might surprise you. Insights include the move towards mobile devices, growing importance of social collaboration tools, and users helping users.

 

Connector careers

Digital Marketing Career Opportunities @ Connector

Are you looking for a new challenge and want to join one of the best digital agencies in Ireland?

Connector.ie is one of Ireland most progressive creative digital agencies specialising in connecting the digital and physical worlds. The team is based in the centre of innovation that is The Digital Hub.

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. We offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Our sister brand SocialMedia.ie runs training courses and other brands in our portfolio include TheSnapys & DigitalFood.ie. See more about our clients like Sony Mobile on Connector.ie

Connector is always on the lookout for talented people to join our team in Dublin and the following are current open opportunities. We are looking for a brilliant Digital Account Manager and a talented Digital Marketing Intern.

DIGITAL ACCOUNT MANAGER

Job Description

  • This is a full time position based in our office in The Digital Hub in Dublin, Ireland.
  • Salary negotiable based on experience.
  • Regular training provided.

Job Requirements

  • Liaise with clients on digital marketing projects.
  • Write briefs with detailed functionality specifications
  • Brief and manage creative teams, and understand all processes and platforms.
  • Responsible for the quality of service of all integrated campaigns across all channels including SEO, PPC, Facebook, LinkedIn, Twitter, etc.
  • Plan and write digital content to support the social media and online strategy, for each relevant audience and marketing channel (email, apps, website, social networks etc.)
  • Manage internal marketing, communications and team training.
  • Update online content via the content management systems (CMS), Hootsuite and email marketing platforms.
  • Use customer insight to monitor visitor engagement and optimise content in line with customer requirements.
  • Report on digital marketing campaigns, to show conversion rates and analytics on key goal conversions.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Responsibilities include copywriting, keyword strategy, link building & site architecture.
  • Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement).
  • Understand client objectives and alignment of the social strategy In addition to managing social media platforms for the client and build ongoing relationships.
  • Present findings to key stakeholders to drive the social media strategy and engage key users.
  • Identify new tools, including reporting tools to measure the activity.
  • Manage company blogging to develop and influence key bloggers and thought leaders.
  • Implement traditional and digital PR content writing for press releases and newsletters.
  • Develop and plan social media content with key teams, write design briefs and brief designers.
  • Manage copywriting, keyword strategy, link building, site architecture.
  • Produce KPIs and insight to improve digital campaigns.
  • Increase awareness of the brand, product and services both internally and externally through outreach and social media amplification.
  • Manage aspects of the website content and help with keyword research, on-page optimisation, technical SEO and link-building best practices.
  • Create internal content, including presentations emails, brochures and internal sales collateral.
  • Own and manage the branding guidelines and check for compliance.
  • Produce training and best practice guides to manage content and relevant systems.
  • Delivering Training when necessary.

Candidate Profile

  • The ideal candidate will have 1-2 years relevant experience.
  • Business, communications or digital qualification Degree or higher.
  • Native English speaker.
  • Excellent project management skills.
  • Creative with passion for marketing across all platforms ie.website, video, photography and digital media.
  • Confident in engaging with clients and making presentations.
  • Pro-active to keep up to date with the company products, services and marketing campaigns.
  • Willing to share knowledge and expertise, and guide other colleagues.
  • Results focused with excellent project management skills.
  • Able to multi-task and stay calm under pressure.
  • Accuracy with attention to detail excellent at proofreading.
  • Not frightened to debate content be customer voice!
  • Keep up to date with all branding processes and guidelines.

Desirable Technical Experience

  • Up to date with asset management and best practice.
  • Understand regulatory requirements which impact content management for the website and external communications. i.e. eCommerce legislation, Data Protection etc.
  • Experience of YouTube videos and customer engagement content.
  • Experience in using CMS system and uploading data and basic HTML coding
  • Some experience in design packages i.e. Adobe Photoshop, Adobe Fireworks
  • Ability to use analytics to help with content management.
  • Good knowledge of email, PPC, SEO & Social Media.

DIGITAL MARKETING INTERN

We are looking for a full-time or part-time Digital Marketing to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland top digital specialists who offer a range of Digital, Social & Mobile services.

The Job

After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master.

The Ideal Candidate

Ideally you will already have the following:

  • Degree in business, communications or technology;
  • Some experience in digital marketing and social media;
  • Good Presentation Skills;
  • Excellent writing and editing skills in English;
  • A strong knowledge of Digital Marketing Metrics and Analysis is a plus;
  • Martial arts skills not required (for now)

The Offer

This is an unpaid full time / part time junior position with considerable training but expenses will be covered. We are looking at a 8 to 12 weeks trial period before we promote the person to a full time salaried position. Commission on sales is available immediately if you can help us win new business. People eligible for JobBridge can apply through this program and should the candidate prove successful after the the 2-3 month period a full time salaried position will be offered.

To apply , contact us on team@connector.ie with your CV and details of your availability with Digital Marketing Internship or Digital Account Manager in the subject line.

If you are passionate about social media, online video, and everything in between you may be the one we are looking for!

connector Digital Marketing Placement

Digital marketing career opportunities @ Connector

About Us

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. With our sister brands connector360, SocialMedia.ie and BOSS Metrics, we offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We are passionate about helping organisations, SMEs, startups, government agencies and individuals create their digital destiny. We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Connector is always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.

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Connecting Companies and Customers with Digital Video

Connecting Companies and Customers with Digital Video

Digital video is quickly evolving into a powerful tool for connecting great companies and great content with great people. But we all know that building great connections takes time, time which is difficult to find in our busy lives. To solve this dilemma, marketers are turning to digital video.

Digital video has grown from YouTube to Netflix to Hulu to social media video on Twitter, Instagram, Snapchat and Vine, ever evolving to keep us close and connected as we navigate our busy lives. From using video for running competitions, to releasing new products, to encouraging user generated content to promote brands, many companies have chosen to embrace digital video and it’s not surprising why. According to the folks over at Digital Sherpa, 80% of people prefer to watch a video than read long form content. Not only that, but people who watch your content are more likely to visit your website, purchase a product or otherwise interact with your brand after watching.

Captivating people with great stories is at the heart of connecting people with digital video. It’s easy to get started – all you have to do to create exceptional video is ask yourself these simple questions

Digital video

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5 Top Tips for Super Social Customer Service

5 Top Tips for Super Social Customer Service

Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service.

Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that? Read more